Anyone can proactively generate positive buzz for their brand through memorable experiences, powerful connections, and intriguing content.
How you make people feel is more important than how you perform your tasks. In fact, if your organizational patterns and processes are missing the how-you-make-others-feel factor, you will not generate any positive buzz.
People expect good service. That’s a given for any business. You have to go well beyond “good service" to generate positive buzz.
When you leave people feeling loved, served, inspired, or feeling unique - they will remember you and also talk about you. You will witness them sharing their heartfelt experiences on social media, as well as leaving 5-Star reviews for you on Yelp and Google.
Positive reviews rank high on search engines which then further influence more people to try you out. Positive vibes will become positive reviews. Positive reviews will then generate more customers. It’s an escalating spiral for successful brands.
Customer service is actually more important to your brand’s success than your expensive logo or catchy tagline. Beautiful websites, great design, and exaggerated copy cannot save a brand which fails to serve people and fulfill their needs.
You will need help building your brand.
We all know that our net worth is in direct proportion to the size and quality of our network. But are you building, nurturing, and serving your network as an ongoing priority?
I know I struggle with this, and I’m always catching myself to get back on that network-building strategy.
Those who successfully build positive buzz do so by leveraging influencers to help them reach new audiences and markets. Influencers can bring a level of attention and authority that you cannot buy.
Mike Bloomberg spent five-hundred million dollars on his bid to be President. He failed utterly to gain any influence with key individuals that mattered to winning an election.
While advertising can get you in front of more influencers and potential customers, when done intelligently, sooner or later you have to connect with them intellectually and emotionally. Influencers will connect and help when they buy-in to your brand.
Trust transfers - via genuine influencers - who believe in who you are and what you do.
“Content Marketing Is The New PR.” - Forbes
You will generate positive buzz by creating something interesting and valuable, and then broadly distributing it online for free.
Podcasts, YouTube videos, eBooks, photos, and all the rest of the content world is how one builds trust. Intriguing content does this through transparency and sharing insights.
The word Authority is derived from the word Author, which is also defined as “a person who begins or creates something.” (Cambridge Dictionary)
When you author intriguing content, you are positioning yourself as an authority. In the broader sense, podcasts, blog posts, and even YouTube videos fit well within the above definition of Author.
Start with what you know, begin with what you have. Write up a plan and begin. As you do more, you will learn more and then become better.