There has never been a more a crucial time for a business to maximize its online presence in the savviest, most effective way possible. There are so many companies with great products and services, but if your company is buried in search results to the point that consumers can’t find you online, you essentially don’t exist. Win Marketing is here to solve that problem through Search Engine Optimization.
Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.
A successful SEO strategy is about building a company’s online presence. Win Marketing‘s first step will be to audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program. During our audit, we will look at the following:
For your website to be visible in search results, search engines actually have to be able to find it. They do this by crawling the web and looking for relevant and indexable content, such as link structures and HTML features like alt tags for images.
Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking further to improve your ranking. We will be looking at content, and HTML markup to make sure that your source code is relevant to crawlers.
We then need to determine how your website is currently ranked. We will do this by searching keywords that are associated with your business and finding out how your website is showing up in the search engines and what can be done to improve your rankings.
Depending on what stage your website is in, you will need a different type of audit. First, let me explain how a SEO audit works.
Within a Standard SEO audit, we address your website from a sitewide SEO perspective. Sitewide SEO issues involve some of the following: SSL, Page Speed, Robots.txt, Indexation, Low-Value Pages, Topical Relevance, Topical Clustering, Internal Link Structure, and more.
The difference between getting a surface level audit (only looking at basic sitewide issues) and a medium to full-size audit is how deep of a dive you want into things like individual URL analysis, keyword research for existing or new content clusters, and overall closer scope of what is happening to your entire website.
They are three different levels to an audit.
On Sale $1,000 $500
This audit addresses sitewide SEO issues like page speed, site architecture, indexation, etc. This is where most local and small websites need to start.
Starting at $1500
This audit is generally for larger websites who have already established traffic and are looking for a more in-depth SEO audit at a page level.
Contact For Pricing
This audit is for those that need advanced SEO or are dealing with issues outranking their competitors. Pricing varies depending on your specific needs.
How long will I need to wait for the audit?
Where do I purchase the audit?
Do you have any open availability for clients?
What happens after the SEO audit?