As a modern-day marketer, it is easy to get caught up in the hustle and bustle of what every other marketer is doing; whether it be creating videos, blogging, email marketing, search marketing, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects.
That said, there is one force dominating modern-day society: social media. We all know this because you (like me) likely check your Facebook, Instagram, and Twitter feeds several times a day. Well, guess what? Your customers do the same.
This isn’t surprising, but this also doesn’t mean you should be throwing all of your spend into every social platform out there. Yet, there is one social network that ALL marketers simply cannot ignore: Facebook.
Here are my 5 top reasons.
Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. So yes, your audience is on there somewhere.
The reason you need to advertise is because getting traction from organic activity on your business page won’t yield results. Facebook ads tend to cost a fraction of what other online marketing channels cost.
Along with different ad types, like video ads, the level of granularity you can get with Facebook targeting capabilities is beyond belief. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.
Try remarketing on Facebook through custom audiences. This strategy works wonders for marketers because remarketing works by targeting an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level.
Once you’ve found an audience that converts like crazy, you can clone them. The feature is called “lookalike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business. You can also further define the size and targeting options to ensure your lookalike audience is an accurate reflection of your target buyers.